The Business of Expertise - Part 1
What Happens When You're Away
David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.
Why Advertising Agencies Don't Advertise
David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.
Thriving In the Middle of the Road
Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.
A Sales Skeptic Interviews a Sales Expert
Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.
Five Irrational Fears
Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.
The New Entrepreneur
What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.
Truths and Myths About Money
David and Blair discuss how the nature of entrepreneurship is changing and what the new entrepreneur is facing in today's world.
Say What You Think
Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why.
How Not to Act Like an Expert
David interviews Blair about the art of effectively communicating with clients and coworkers.
David and Blair make a list of the common mistakes that people make in trying to portray themselves as experts.