Would you fire yourself based on the firm's results? Fortunately, David cannot fire you. Unfortunately, David cannot fire you.
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WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.
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Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.
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Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.
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The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
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Blair has David expand on his recent article titled “You’re A Dictatorship That Gathers Individual Democracies—Good For You.”
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Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements.
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Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.
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If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
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Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.
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Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
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You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
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If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
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David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
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In this follow-up to their July 2020 discussion, “Four Regrets You’re About to Have,” David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.
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Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety.
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For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.
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Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
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