2Bobs

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

David BakerOctober 21, 2020

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

David BakerOctober 7, 2020

How Our Deepest Fears Shape Our Approach to Business

David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

David BakerSeptember 23, 2020

Objections to Specialization

In part two of their specialization coversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

David BakerSeptember 9, 2020

Do Generalists Really Triumph Over Specialists?

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

David BakerAugust 26, 2020

The Rungs You Can Reach on the Ladder of Lead Generation

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.

David BakerAugust 12, 2020

The Journey From Generalist to Specialist

David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.

David BakerJuly 29, 2020

How and When to Talk About Your Firm

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

David BakerJuly 15, 2020

Four Regrets You're About to Have

Blair predicts when we are through the COVID-19 pandemic and business is approaching normal (whatever that means), agency principals will look back with some regrets about the things they did not do, rather than the things they did.

David BakerJuly 1, 2020

When to Shut Up and Listen and When to Speak Up

Blair and David, as two white business leaders, try talking about the traumatic and emotional yet very necessary changes happening now to end systemic racism. As they listen and allow space for the voices of diversity that need to be heard, they also struggle with when to speak up as examples, owning up to their mistakes which will hopefully help lead the way for real change.

David BakerJune 17, 2020

Critical Questions Your New Business Person Should Be Able to Answer

David is frequently surprised by how many new business people have trouble answering five particular important questions about their jobs and their firms.

David BakerJune 3, 2020

The Hate Sandwich You're About to Eat

Blair gets David to share a part of his upcoming book about how all client relationships have a cycle of love-hate-love that we have to be prepared for and push through.

David BakerMay 20, 2020

Will You Be My Friend

David expects to get in trouble discussing Blair's topic about the role of friendship in business—between sales people and prospects, account people and clients, and principals and employees.

David BakerMay 6, 2020

Changes in the Agency Client Landscape

David and Blair try to predict the future about what principals of creative firms can expect in their relationships with clients as the COVID-19 pandemic continues to impact business.

David BakerApril 22, 2020

Business As Unusual - Managing in a Pandemic

Blair and David address five common questions they have heard from creative entrepreneurs as they both have been helping firms navigate the economic changes being caused by the COVID-19 pandemic.

David BakerApril 8, 2020

When Rightsizing Makes Sense...And How to Do It

Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.

David BakerMarch 25, 2020