David articulates five fears that tend to shape management style and impact decisions principals make for their firms.

In part two of their specialization coversation, David and Blair address six arguments they have heard from certain clients who toyed with the idea of broader positioning for their firms.

David and Blair have experienced a backlash against experts, expertise, and specialization thanks to David Epstein's book, and they disagree on whether or not it's worth reading.

Blair and David discuss three tiers of inbound and outbound marketing that firms should be using for new business development.

David and Blair address a listener request to go over the challenges that principals often go through once they decide to reposition their firm.

Blair wonders if he's made an error in his efforts to prevent agencies from going into presentation mode during the sales process.

Blair predicts when we are through the COVID-19 pandemic and business is approaching normal (whatever that means), agency principals will look back with some regrets about the things they did not do, rather than the things they did.

Blair and David, as two white business leaders, try talking about the traumatic and emotional yet very necessary changes happening now to end systemic racism. As they listen and allow space for the voices of diversity that need to be heard, they also struggle with when to speak up as examples, owning up to their mistakes which will hopefully help lead the way for real change.

David is frequently surprised by how many new business people have trouble answering five particular important questions about their jobs and their firms.

Blair gets David to share a part of his upcoming book about how all client relationships have a cycle of love-hate-love that we have to be prepared for and push through.

David expects to get in trouble discussing Blair's topic about the role of friendship in business—between sales people and prospects, account people and clients, and principals and employees.

David and Blair try to predict the future about what principals of creative firms can expect in their relationships with clients as the COVID-19 pandemic continues to impact business.

Blair and David address five common questions they have heard from creative entrepreneurs as they both have been helping firms navigate the economic changes being caused by the COVID-19 pandemic.

Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.

David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?

Blair and David record a live episode at the Orpheum Theater in New Orleans for Bureau of Digital’s Owner Summit.

David does all the heavy lifting for Blair in his recent article so they can finally discuss the overlap between Agile as a management method and pricing policy.

Blair wants firms to get paid to write their proposals, which is the first of his four phases of client engagement.