2Bobs

Words We Try to Define

Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for terms that they use regularly with clients.

David BakerFebruary 7, 2018

The Business of Expertise - Part 3, Live from London

Blair revisits David's new book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth in front of a live audience in London, who get to ask their own questions.

David BakerJanuary 24, 2018

Pricing Creativity

Blair talks about his new book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour, and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.

David BakerJanuary 10, 2018

Planning for the New Year

David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.

David BakerDecember 27, 2017

Valuing and Selling Your Firm

Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.

David BakerDecember 13, 2017

The Complexities of Commission Culture

David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.

David BakerNovember 29, 2017

The Role of Profit in a Creative Enterprise

Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.

David BakerNovember 15, 2017

Mea Culpa

David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet.

David BakerNovember 1, 2017

The Science Behind Structuring Roles

David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business Review. Blair asks him to explain the three roles principals cannot let go of, along with the three roles they should give up first if they want their firms to really thrive.

David BakerOctober 18, 2017

The Business of Expertise - Part 2

Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise."

David BakerOctober 4, 2017

Seven Words You Can't Say in Business Development

David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship.

David BakerSeptember 20, 2017

Paid Time Off or Earned Time On

Blair needs a vacation. And David is blown away by how little time principals take off.

David BakerSeptember 6, 2017

An Introduction to Blair Enns

David asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge impact on what he does.

David BakerAugust 23, 2017

How to Drive Your Employees Bat Sh*t Crazy

The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem in his own firm.

David BakerAugust 9, 2017